Where do we look? What do we look at, and how much time do we spend looking at it? Eye tracking refers to the measurement of eye activity and movement based on the optical tracking of corneal reflections to assess visual attention.
Eye tracking results from Opte Before and After
Our researchers have applied this eye tracking technique to determine if differences exist for visual attention from others when people use OPTE
50 panelists comprised equally of male and female members of the public were recruited over two days for an eye tracking study
They reviewed the images of our 4 models which were randomized in terms of order of model and before and after images
The panelists were asked to observe the photos for a few seconds to measure their subconscious visual fixations
The following metrics and information were collected:
Time spent looking at Area of Interest (AOI) fixation time at first visit to AOI
Number of revisits to AOI
Number of people making revisits
Time To First Fixation (TTFF)
Hyperpigmentation is one of the primary drivers of the perception of attractiveness, age, and health.
The human eye is drawn to contrast. Contrast allows us to find minor imperfections due to hyperpigmentation on our faces.
Before
After
Areas of Interest (AOI)
Two areas of interest (eyes and the rest of the face) were defined for each model in the pre- and post-OPTE images. For each AOI and for each model, the TTFF and the time spent (fixation time) were measured and then statistically analyzed. The results are shown below.
